Local SEO
Services

We believe that every small business deserves the opportunity to succeed online, and we’re committed to helping you do just that.

email – info@websites4smallbiz.co.uk
phone – 07927283508

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Local SEO Services

Google My Business

Having a well-optimised Google My Business profile is key to having your local business found online, I can assist with this, if you don’t already have one, we can get this set up quickly for you.

This is key to competing with local clients, having your business show up on Google’s map-pack at the top of the page, and more so on mobile devices.

This is a free tool from Google offered to businesses that have a physical location or serve clients/customers at their premises or other meeting locations.

On your Google My Business profile, you have the opportunity to list your contact details, services, opening hours, payment types, and various other valuable pieces of information that customers find useful.

It also allows your customers to review your business, all in all, this is a brilliant tool, as it allows you to open up a direct line to people browsing for services on Google by providing post updates directly to your profile which will show up on your profile as people click on it.

I can help get you started with this, and I can also manage your Google My Business profile for you, configuring, and also handling any updates that you require.

Having this tool works brilliantly with a well optmised website, if you currently do not have a website for your small business, please click here.

Google Maps

Once you have the profile created, and this has been optimised to its fullest, when people are searching for services that you offer, your profile will show within Googles Map pack, this is especially useful on mobile devices, as it also allows them to get directions to your business.

And another bonus, the map pack will show for local searches above the normal search results, so even if your website isn’t competing on Google’s search, you can still compete using this free tool.

On- Page SEO

Going over your site’s pages to review the structure of the content, it’s great to have content, but this has to be structured correctly, and most importantly, the most important thing about creating pages and posts on your site is to speak to potential customers.

So the content has to be researched around what your customers are searching for online, finding relevant keywords (search terms people enter when browsing). You then use this to structure your pages/posts and also include these keywords in specific areas.

These include:

You have relevant H1, H2 Heading for the content
Paragraphs are short
Images have correct alt and meta descriptions
Making use of researched keywords for your content.

Technical SEO

All local SEO services should always include a look at the technical aspects of your current website. This is where we look at the site speed and structure. If your site is slow to load, especially for mobile users, then customers will head elsewhere.

In my experience the majority of slow-loading WordPress site comes down to a few factors:

Using far too many plugins
Poor themes
Poor hosting (you get what you pay for here)
And also, most WordPress developers don’t understand the hosting/server side, which is key in getting the most out of your site.

All websites I complete are fast loading, technically sound, and secure.

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